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Spotting the Next Facebook: Why Emotions are Big Business

Today Facebook will sell shares in one of the biggest tech IPOs in history. New investors will gobble up the stock to get a piece of the global phenomenon famously started in Mark Zuckerberg’s dorm...

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First Video of My “Behavior By Design” Talk: Creating Addictive Products

Happy to share the first recorded version of my talk describing the Desire Engine. Slides from this presentation are available here. I hope you find it useful! Part 1 here: Part 2 here: (note: there...

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What if In-App Purchase Came to Real Life?

Nir’s Note: In this guest post, Jonathan Libov explores free-to-play apps and takes a wry look into our future. You can connect with him on Twitter at @libovness or visit his website, Whoo.ps....

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